How to Write a Kickstarter Campaign Page for Board Games

The best board game campaigns on Kickstarter share a proven structure: a strong hook, clear rules summary, component showcase, and trust signals from the creator. This guide walks through each section with examples from Wingspan, Frosthaven, and Cascadia.

The Hook

Your first heading block must answer one question in under 10 words: why does this game exist? Wingspan did it with "A competitive bird-collection engine-building game." Specific, visual, intriguing.

How to Play

Backers fund games they understand. A 3-paragraph How to Play section with one bullet list of key mechanics converts better than a wall of text.

What's in the Box

Component lists with quantities build perceived value. Always pair the list with a component photo.

Build your campaign page free →