How to Set Up a Kickstarter Pre-Launch Page

A Kickstarter pre-launch page is your campaign's waiting room. The goal is one action: get visitors to click "Notify me on launch." A strong pre-launch page has a clear title (under 60 characters), a compelling subtitle (under 135 characters), a hero image, and a short pitch visible on mobile.

Title and Subtitle

The title is your product name. The subtitle is your value proposition. Both must work without the image — they appear in search results and social shares.

The Hero Image

Use a 16:9 image that shows the product clearly. Avoid text-heavy images — the title and subtitle handle the words.

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